We strive for the right balance between price and maintaining our high quality standards. You will find cheaper products on the market, but their quality is likely not so high. There are also some well-known brands that charge considerably more. Many of these are MLM, or multi-level-marketing, businesses, sort of like Avon or AMWAY. They do indeed tend to also have high quality products, but because they rely on people reselling their products, their mark-up is really high. After all, there are more levels of sellers to be paid and someone (the customer) has to pay for that.